The new Audi A8 presents the future of the luxury class. In its fourth generation, the brand’s flagship model again provides the benchmark for Vorsprung durch Technik – with a new design language, an innovative touchscreen operating concept and a systematically electrified drive. The Audi A8 is also the first production automobile in the world to have been developed for highly automated driving. From 2018, Audi will gradually be taking piloted driving functions such as parking pilot, garage pilot and traffic jam pilot into production.
The new Audi A8 and A8 L are being built at the Neckarsulm site and appeared on the German market in late fall 2017. The starting price for the A8 is EUR 90,600, with the A8 L starting at EUR 94,100.
Doyen of Audi style: the exterior design
Sports appeal, lightweight construction and quattro – the design of the new A8 perfectly conveys Audi’s fundamental values. It embodies sporting elegance, sophistication and progressive status. The new flagship model takes the brand into a new design era.
The hexagonal Singleframe grille dominates the sedan’s upright front end. With its low position and width, it determines all adjoining lines and surfaces. The headlight shapes merge perfectly with the Singleframe. With the optional HD Matrix LED headlights, the daytime running lights are a visual extension of the grille’s top lamella. The segmented light signature divides the headlights horizontally, creating an elegant overall impression. Substantial chrome frames surround the air inlets, with a flat center inlet connecting them.